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Gov. Pritzker announces “Time For Me to Drive” campaign to jumpstart tourism in Illinois

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(WSIL) -- Governor JB Pritzker Wednesday joined the Illinois Office of Tourism and industry leaders to kick off “Time for Me to Drive,” a new campaign to promote the return of travel across the state. 

The State of Illinois is encouraging residents and visitors to get out and enjoy Illinois’ diverse communities and scenic landscapes safely. 

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A multi-state ad campaign set to launch later this week will encourage travel to a broad range of destinations throughout Illinois.

Governor JB Pritzker said, “After an incredibly difficult year in which the pandemic kept us all close to home and staying apart, lifesaving vaccines are bringing us back to life and heading toward a summer of fun and venturing out. Today I’m proud to launch the Time for Me to Drive Campaign – inviting people to see all of Illinois, showing off adventures of all kinds: Historic sites and winery tours, state parks and rock climbing, hiking, and zip-lining, hundreds of craft breweries and thousands of excellent restaurants across the state.”

“Time for Me to Drive” highlights the state’s seven national scenic byways and highways as more travelers seek to pack their cars and hit the road, a trend seen increasingly across the country.

Featured trips span the state’s museums, architecture, and natural wonders, including Matthiessen State Park in Oglesby, Mississippi Palisades State Park in Savanna, the Shawnee National Forest, and the Garden of the Gods in Saline County.

New research indicates that over 70 percent of Americans are ready to return to travel, up nearly 20 percentage points since the start of the year, and that many favor road trips. 

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In addition to the $6 million campaign, the Illinois Office of Tourism is working with convention and visitor bureau (CVB) partners statewide to gain feedback on how the state can support renewed business for their communities. 

For more information about the Enjoy Illinois: Time for me to Drive campaign visit enjoyillinois.com

Illinois Office of Tourism creates ‘road trip itineraries’ highlighting destinations across the state

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