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#BettyWhiteChallenge raising money and awareness for animals

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betty white challenge

The late Betty White was a tireless advocate for animals for her entire life, from caring for homeless animals as a child to launching her own weekly TV show “The Pet Set” dedicated to her celebrity friends and their pets.

Her biggest contribution, though, may be yet to come, as fans get set to donate to animal welfare charities and local shelters on Jan. 17 as part of the #BettyWhiteChallenge.

And animal welfare nonprofits are already gearing up to make the most of the viral tribute to the star of “The Golden Girls” and “Hot in Cleveland” on what would have been her 100th birthday.

Southeast Missouri Pets, formerly the Southeast Missouri Humane Society, is raising money in honor of Betty White, with the #BettyWhiteChallenge. The challenge encourages folks to donate $5 to an animal shelter or rescue on or before her 100th birthday, January 17, 2022.

So far the animal shelter has been donated more than $3,300. 

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