WSIL -- You will soon be able to shop for low cost groceries online and have them delivered to your home.
Aldi is rolling out grocery delivery across the U.S. through a partnership with Instacart.
The German grocery chain had offered online ordering via a test program in four cities – Atlanta, Chicago, Dallas and Los Angeles. It's now being expanded to 35 states, going live by Thanksgiving in more than 5,000 zip codes, including Carbondale, Illinois.
With the national rollout, roughly 80% of Aldi stores will offer delivery through Instacart by the end of the year, Aldi U.S. CEO Jason Hart said in an interview with Business Insider.
Aldi will also start testing curbside pickup in early November, the company said. Curbside pickup allows shoppers to buy groceries online and then pick them up at stores, where employees will load the bagged items into their cars.
To celebrate the rollout, Aldi is giving first-time Instacart customers $10 off their first three Aldi orders of $35 or more with the code ALDILOVE.
Aldi is slowly ramping up its investment in grocery delivery and pickup amid fierce competition from Walmart, Kroger, and Amazon for consumers' online grocery purchases.