WSIL TV - Channel 3 - abc

Tap Into the Benefits of Local News

A new survey shows local TV news is the most effective video platform for advertisers.

The survey, conducted for Hearst-Argyle by Frank N. Magid Associates, questioned more than 2,700 local news viewers between the ages of 25 and 54. The findings showed them to be more engaged with local news than with other types of programming. It also showed them to be more likely to watch local news live rather than recording it and skipping through the ads, and to be more loyal to local TV news and more aware of the ads within it.

In the survey, 55% of respondents said TV is their primary source of news information. The Internet was a distant second, with 26%, followed by print newspapers with 14%.

According to the research, after search engines, local TV news Web sites are most frequently used for local news and weather; and Web video viewing is higher for local TV news content than for any other genre: 37% for local news vs. 31% each for cable news and prime-time programming, 24% for reality TV video and 23% for broadcast network news.

Find out more about the advantages of advertising within News-3 by contacting WSIL-TV Sales Manager, David Cisco.