Small Business Prepare for Super Bowl
MURPHYSBORO -- While football lovers will be glued to the TV Sunday for one of America's most beloved sports, the Super Bowl means big business for many local shops.
Come Sunday, the phones at Whiffle Boy's Pizza in Murphysboro will be ringing off the hook.
"We'll sell more chicken wings tomorrow than we will in an entire week," says owner Tim Reiman.
Super Bowl Sunday is the biggest sale day of the year for shop owner Tim Reiman. He says Sunday's sales will be equivalent to three regular business days. Reiman is preparing to sell over 500 pizzas and around 400 pounds of chicken wings.
"There's just nothing better than pizza and wings on Super Bowl Sunday. So it makes us a prime target for business," he says.
But football fans have their own traditions when it comes to eating on game night.
"Budweiser; we always make cheese dip. You have to have the chicken wings, hot wings and buffalo wings," says Austin Duran.
Drinking a beer while watching the boys on the gridiron is also a big part of the tradition.
"Everyone just likes to be comfortable. A cold beer next to you while sitting back watching a football game, you can't ask for much more," says Steve Draper.
Draper is a manager at AJ's Beer, Wine and Spirits in Carterville. He says he sees a heavy crowd on game day. So managers have been doing their best to get ready.
"We're making sure we have enough in stock. We're making sure the coolers are all full for the Super Bowl and the shelves are all full," says Draper.
And both businesses request customers to not wait until the last minute.
"We try to get everybody's food delivered within the hour, but it's really difficult when everyone calls at one time," says Reiman.
AJ's will open an hour earlier on Sunday.
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