Thursday, Dec 12, 2013
Social Media Users Cashing In On Opportunity
WSIL -- Social media sites are more popular than ever. Now, many businesses and online companies are now paying users for their ideas and content.
"I love making people laugh," says SIU student Vince Cull.
Cull began making funny videos on his Vine account about five months ago. The social media site acts as a mobile app that enables its users to create and post short video clips.
"Recently it's taken off quite a bit," he explains.
Cull has more than 70,000 followers and companies are beginning to take notice. He says websites are now offering to pay for his videos.
"People are interested in just helping me promote my comedy videos or purchasing them," says Cull.
It's a trend that is becoming more common on social media sites.
"If people find you to be an expert and they follow you, your audience will grow," explains SIU marketing professor Suzanne Altobello. "When that happens, companies and brands find out that you are voice to be heard."
Companies are now targeting creators like Cull because of the amount of people they can reach.
"It's also just as easy for a blogger or social media expert to reach out to companies and say, look, here is my audience and I would like to talk about your product," Altobello says. "You can make near $150,000 just by building that listener base."
Cull has yet to sell his videos. He says he wants to grow his fan base before trying to cash in on the fame.
"Apparently I am doing a good job at it so far, so hopefully I can keep that up."
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